A close-up of a hand in a bag picking up oranges

VitaminCEO
coaching WebSITE | Whistler (BC), Canada

Squarespace Website Design

VitaminCEO help leaders rediscover what brings them joy so they get excited about life again.

Mock-ups showcasing a coaching website design

Location:
Whistler, BC (Canada)
Industry:
Life & Business Coach
Services:
Web branding, custom Squarespace website

The project

Eileen, the leading figure behind VitaminCEO, contacted me for a complete redesign of her existing Wordpress website on Squarespace. She felt her current website wasn't accurately representing her or her business. Additionally, she wanted to move from Wordpress to Squarespace for a platform that is easier to manage and make updates. VitaminCEO aims to help leaders rediscover what brings joy to their lives, making them excited about life again. It was crucial that the new website reflects this mission and Eileen's personality.

The Squarespace website design process

Our process began with a strategic call and a series of questions to understand Eileen's needs and goals. I then conducted an audit of her existing website to identify areas for improvement. Eileen undertook a thorough review of her copy, keeping SEO best practices in mind. I assisted her in curating suitable stock photography. I developed a new web branding complete with color palette, font system, and favicon design that resonated with her. Our focus was the creation of a well-organized, easy-to-navigate website that would enhance user experience and encourage visitors to book a free online workshop. We also designed a blog with categories to improve SEO and provide organized content for visitors, and the website included custom coded elements to make it unique and memorable.

Upon project completion, Eileen was provided with a comprehensive guide and training to manage and update her website independently.

The result is a Squarespace website with a strong brand identity that truly reflects Eileen's personality and the mission of VitaminCEO. The new website is recognizable, easy to navigate, and has streamlined the process for Eileen and her potential clients. It effectively represents the business and improves the user experience for visitors.

“ Audrey is the one who should create your website. I was drawn to her work because of her style, but she is not just about beauty but also function. She takes time to explain how to maximize your site with SEO tips and makes it easy for you to organize your thoughts so your offer is clear. Audrey is organized and timely and she is easy to work with. I will not hesitate to work with Audrey again.”