Well-Being in Bloom
perioral dermatitis specialist website

The project

Zoe approached me for a collaboration as she needed a professional web designer to redesign her Squarespace website. She had initially designed it herself when she was just starting with her brand. Her goal was to develop a website that will reflect better her personality, strengthen her brand recognition, enhance her messaging, and ensure a seamless user experience to help her clients to easily navigate through her services and online course offerings to ultimately generate more leads.

The website redesign process

Our collaboration started with the creation of robust branding elements. Zoe only had a logo, which wasn't enough to establish a strong brand identity. Through comprehensive research, I created a brand moodboard, selected a cohesive color palette, and set up a typography system to reinforce brand recognition and maintain consistency across all media channels. Next, during our strategy call, we reviewed her current copy and identified areas for improvement in both messaging and SEO. We focused on improving the overall user experience by developing a clear and intuitive navigation system and implementing clear calls-to-action. The goal was for visitors to feel the same support and guidance from Zoe's website as they would from her courses. We also dedicated special attention to improving her blog by creating categories and optimizing the overall structure for future blog posts.
During a two-week period, I designed and developed a custom Squarespace website for Zoe. The process began with the creation of the homepage wireframe and key sections. The design featured a custom header navigation and animations that enhanced site navigation and reflected Zoe’s unique personality.

One of the primary challenges was incorporating extensive copy without overwhelming the visitors. To overcome this, we created high-contrast sections with clear headings, simplifying the content and making it easy to understand and navigate. This approach ensured clear and effective information presentation, thereby enhancing the overall user experience.

The outcome of our web design collaboration is a memorable, clear, and user-friendly website. It effectively communicates Zoe's expertise and offerings, providing a seamless and supportive online experience for her clients. The new website not only reflects Zoe's professional identity, but also enhances her ability to connect with and assist women on their journey towards healthier skin and increased confidence.