USW

Union Website Design, Canada

— Website design

The United Steelworkers (USW) proudly represents technicians and skilled workers across diverse sectors, from telecommunications to manufacturing and higher education. Every year, thousands join USW to advocate for fair wages, safe workplaces, and equitable treatment. Through collective agreements, they ensure workers’ voices are heard and respected.

Location:
Canada
Industry:
Multiple Sectors
Services:
Web branding, custom Squarespace website, Translation English to French

The project

The United Steelworkers (USW) reached out for support with their new website, needing assistance with design, user experience, and overall structure. We tackled this through a Design Day, focusing on creating a site that was impactful, engaging, and user-friendly.

To establish a strong visual identity, I developed a font pairing and a custom color palette that felt unique while maintaining a connection to the main union website. After reviewing all sections, we decided to streamline the site into a single-page format instead of three pages, making it more effective in guiding visitors through key information.

Through thoughtful customizations, we created a modern, professional, and easy-to-maintain website that meets USW’s needs while ensuring a seamless experience for their audience.

French Version

After completing the project, USW requested a French version of the website. As a native French speaker, I translated the content for French Canadian speakers and adapted the design to accommodate text variations while maintaining consistency with the English version.

The result is a bilingual website that is clear, accessible, and engaging for a broader audience.