— Website Design
Group Effect helps individuals and teams make their matter matter and realize their full potential.
Location:
Delta, CanadaServices:
Custom Squarespace website
The project
Group Effect reached out to me after completing their branding, looking for a website that is impactful, intriguing, and compelling. Their content is primarily shared through PDFs, reflecting their philosophy in a structured way.
To achieve this, we designed a one-page, blog-based website that allows for easy organization and future scalability. The blog layout provides built-in filtering capabilities, making content easy to navigate while ensuring a seamless user experience. Although the layout required advanced customizations, the backend remains intuitive for effortless updates.
To enhance accessibility, I implemented anchor links throughout the site, enabling quick navigation between key sections. This approach ensures that Group Effect’s message is engaging and easy to explore, while maintaining the flexibility to evolve over time.
“I'm not sure how I knew, but as soon as I saw Audrey's website, I knew for certain that she was the right person to help me bring my vision into the light of day.
What I did not know at the time, but certainly do now, is that she would be able to elevate my vision far beyond what I thought was possible. As different as my site is from her own, it has the same feel as her sites, which is what drew me in in the first place.
Audrey is incredibly thorough in collecting information and following a robust process, while at the same time going so far beyond merely checking boxes on a list. She took everything she gathered, and created something far greater than the sum of the parts she was given. The perfect blend of artistry and craftsmanship is how I would describe her process.
I would enthusiastically recommend Audrey as a great partner for anyone looking to create something special and unique to share with the world.”
WILL BLAIR | GROUP EFFECT
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Website maintained by the client.